Trying to revive their declining subscriber base, Linns is planning to send an additional 100,000 copies of their weekly magazine to older subscribers who have let their their subscriptions lapse. The hope is that they will see the new Linns and resubscribe. Trade press and specialty societies have been clobbered in the last ten years. Back then, to be a serious collector one had to get a weekly philatelic magazine and be a member of a national philatelic society in order to buy stamps and keep up to date with philatelic happenings. Now, because of the Internet, there are hundreds of philatelic websites and blogs devoted solely to stamp collecting and millions of items are offered online.Online collectors can get far more stamp offers and philatelic reading than they could possibly want for free. People only belong to the APS and subscribe to Linns out of habit or a sense of loyalty to their philatelic past.
Still, Linns attempt to generate interest in their magazine is a good
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